Advertisement of girl using skin care under eye pads and brand name and logo lettering
Advertisement of girl sitting in her bed using black under eye pads while she's looking herself ni the mirror

Background & Challenge


Carise is a unisex skincare brand that aims to empower men and women to take care of their skin. Carise’s mission is to help people feel confident and comfortable in their own skin, regardless of their gender or skin type.

The challenge was to create a brand identity and packaging design that would appeal to both men and women. The team wanted to avoid using minimal branding and feminine-associated colors, and instead create a modern, gender-neutral look that would stand out in the crowded skincare market.

moisturizing facial crema pot and packaging box made of sky blue cardboard.

Approach


Our approach to designing the branding and packaging for Carise was centered around creating a gender-neutral look that make everyone to get a look.

We decided to use a minimalist logo featuring a gender-neutral silhouette that would convey the brand’s message of inclusivity and empowerment. This logo served as the foundation for our overall design approach, which was to create a bold aesthetic that would stand out in the competitive skincare market.

The use of strong typography, contrasting colors, and simple shapes resulted in a design that was both daring and unique, drawing attention to the brand & it’s message.

Under eye pads street banner
two different color under eye pad packages, with brand logo and name. Displayed in wood plank
packaging box made of cardboard, white wrapping paper with logo and brand name. Card inside with quote that reads "We want to see you shine"
street advertisement, with quote that reads "We want to see you shine"

Results


Overall, we are proud of the design work we have done for Carise and the positive impact it has had on the brand. By creating a design that emphasizes confidence, empowerment, and inclusivity, we have helped Carise establish itself as a cutting-edge skincare brand that is sure to continue to grow in popularity and recognition.