Background & Challenge
Carise is a unisex skincare brand that aims to empower men and women to take care of their skin. Carise’s mission is to help people feel confident and comfortable in their own skin, regardless of their gender or skin type.
The challenge was to create a brand identity and packaging design that would appeal to both men and women. The team wanted to avoid using minimal branding and feminine-associated colors, and instead create a modern, gender-neutral look that would stand out in the crowded skincare market.