Caluma — Branding & Packaging for Hand-Poured Scented Candles

Caluma is a fusion of calma (calm) and luma (light), evoking a state of illuminated peace. Born in the heart of Patagonia Argentina, teach product is handcrafted and hand-poured, with scents like Vainilla, Naranja Pimienta, and Lavanda—designed to awaken the senses and ground the moment.

We developed the full brand identity, packaging design, and label system with a focus on Simplicidad Acogedora (cozy simplicity). The design direction blends minimalist aesthetics with soft textures, earthy tones, and natural light—drawing inspiration from the raw beauty of Patagonia.

From naming to visual language, every element was crafted to express quiet luxury and emotional warmth—perfectly aligned with today’s boutique candle market and modern wellness products.

Project /
•⁠ ⁠Naming
•⁠ ⁠Brand Idenity
•⁠ ⁠Label Design