About CreativeWise

Our vision for cultural-driven design

We believe in the transformative power of culturally informed design. At CreativeWise, our mission is to elevate culturally rich brands through packaging that honors heritage and tells authentic stories.

Over the past eight years, I’ve lived around the globe in countries like Mexico, Colombia, Brazil, South Korea, Vietnam, The Philippines, Germany, Turkey, and many others. This journey has profoundly influenced my creative process, fostering a deep appreciation for diverse cultures and historical contexts.

In 2018, I launched my design business as a one-person army, handling everything from marketing to packaging design. My passion for CPG design quickly grew, leading me to build a team of talented creatives who share my vision. Today, we’re committed to creating culturally rich, standout packaging that brings to light the unseen stories behind each brand.

You might find me as Amparo Malerba, but most people call me Palu.

Let's chat!

Our Values

Foster Synergy

Fueling creativity through joyful collaboration.

Encourage Openness

Promoting a free flow of ideas and feedback in every piece of teamwork.

Nurture Relationships

Strengthening meaningful connections for community growth and trust.

Where We Are Going

Our vision is to partner with founders and brands that pour their hearts into their products. We aim to work with growth-minded entrepreneurs in the retail and DTC markets, helping them reveal the best and often overlooked aspects of their brand stories.

A product’s journey begins with an inspiring vision. This vision breathes life into the brand, infusing it with purpose and authenticity. We want to be the strategic partner that translates this passion into design that sells and connects.

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Palu has been a great partner in bringing the Petaluma brand to life in our packaging. We had a brand visual identity and some existing products in market when we started working with Palu. She was able to quickly build from that core style and develop new creative ideas that fit into our visual brand. Palu has been a great creative partner and is able to bring vague concepts and creative direction to life. Our brand relies heavily on illustrations and Palu has proven very capable at creating illustrated artwork for our packaging.
Garrett WymoreCo-founder at Petaluma

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Palu has been nothing short of amazing with her work. Great communication, excellent adherence to deadlines, mad skills. She's gone beyond the scope of what we have asked time and again, identifying areas we had not considered. But always with discussion and pre-approval. We have loved working with Palu.
Craig DeWittCPO Supermojo

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Palu has been fantastic to work with. She's a creative self-starter that knows how to translate concepts into lovely and impactful designs. Definitely would recommend her for any upcoming creative design projects.
Marc FisherCEO Dogtown Media

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Palu helped bring my brand to life. She was curious and insightful, asking all the right questions to fully understand my company's mission. From Day 1, her guidance and expertise was remarkable and I couldn't be happier with the results.
Ryan SummersFounder Valvo Health

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Palu and her team were given a tricky challenge to resdesign a label and translate it in Spanish. They did some research, learned a new program on the fly, and even scouted the market (by foot) in their neighborhood. She was responsive to messages with an 'up for it attitude' and did what it took to problem solve and get the job done. Thank you, CreativeWise! I love that your work is part of Afirma.
Lauren WatkinsFounder Afirma

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Palu and her team are amazing to work with on projects. I had a vision of what we wanted for our designs, and Palu met with me regularly to give her insight and ensure that they designed and executed our vision in the best way possible. She is great at communicating and designing based on our company's style. We will definitely work with CreativeWise again on more projects!
Lauryn PiamonteDirector of Marketing Airspeed