The People Behind
The Brands

We're a small, senior team spread across Argentina, Paris, Bolivia, and beyond. A boutique studio that specializes in CPG and holds itself to an unreasonably high standard. Not because we have to. Because we can't help it.

“I want CreativeWise to feel like an unfair advantage for founders & build the creative department CPG brands wish they had in-house”

Palu Malerba

Founder & Creative Director

creativewise^®

The people behind

the brands

Founder & Creative Director

Palu started her career creating brands in Argentina, Peru, Bolivia, and spent a decade working in the US with Fortune 500 companies. A different mindset, a no-nonsense CPG creative for a generation where creativity is a brand’s best weapon.

if your brand is