For the conceptual Karise brand, we sought to encapsulate the serenity and richness of the fall season. Central to our design is an evocative illustration that serves as the heart of the brand’s storytelling—a woman at peace with the nature’s transformative period. The artistic choice of watercolors brings a soft, fluid quality to the brand, embodying Karise’s handcrafted artistry.

In the packaging design, warm, muted tones and elements like scattered leaves and migratory birds reinforce the theme of transformation. In bringing these elements together, the project tells a cohesive story. Every aspect, from the tactile quality of the packaging to the visual allure of the branding, invites engagement and underscores the brand’s commitment to artisanal quality, natural ingredients, and the art of self-care.

Brand Narrative
Brand Identity
Packaging Design