Kali — canned kalimotxo brand hero featuring the KALI wordmark rendered in fluid silver on a solid black backdrop

Kali

Services

  • Brand Strategy
  • Visual Identity
  • Packaging Design

A bold reinterpretation of kalimotxo, the iconic northern Spanish mix of wine and cola.

Reimagined as a modern RTD brand for a new global generation. Raw, rebellious, and culturally grounded, built for the festivals, bars, and nights that become stories.

CreativeWise developed the full brand system: strategy, visual identity, packaging design, and a complete brand universe spanning merch, bar kits, event activations, and retail assets.

Kali — can hero shot in editorial set
Kali — close-up of can design showing the raw-tradition meets urban-energy visual identity
Kali — can design detail with print collateral
Kali — packaging system flat lay across SKUs
Kali — can hero on dark reflective surface showing the wordmark and dog/cross iconography
Kali — on-premise activation: can stack and bar setup
Kali — campaign portrait paired with product
Kali — branded merchandise extension and brand-world environmental shot
Kali — print collateral and branded ephemera close-up
Kali — merch detail: branded T-shirt and apparel
Kali — full brand world environment with product in real-world context
Kali — editorial product still life with the can hero
Kali — outdoor activation moment with branded surface and product
Kali — print poster and merch system extending the brand
Kali — brand application in retail / on-premise context
Kali — print collateral and brand voice moment
Kali — packaging detail and product flat lay
Kali — campaign portrait paired with product and outdoor scenery
Kali — lifestyle moment with the brand's urban energy
Kali — branded apparel and merch in real-world context
Kali — final brand world composition combining product, place, and people

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