The creative team built for CPG brands.
We work with brands at different moments. A launch. A redesign. A new phase of growth. We come in to help move things forward.
We work with brands at different moments. A launch. A redesign. A new phase of growth. We come in to help move things forward.
Brands we've collaborated with
OUR SERVICES
(click to discover)

“We built CreativeWise to be the team CPG founders wish they had in-house.”
Palu Malerba
Founder & Creative Director

“We built CreativeWise to be the team CPG founders wish they had in-house.”
Palu Malerba
Founder & Creative Director

A sun-cycle yerba mate brand born in Florida's Sunshine State — organic yerba mate, raw honey, and 120 mg of natural caffeine in one lightly carbonated Pineapple + Coconut flavor. Full visual identity built on a SOL-rising / LOS-setting sunburst mark, a sky-blue and golden palette, matte canware, and a complete AI Photo Studio product and lifestyle library.

Heritage Italian pasta brand from Gragnano, the world capital of dry pasta. Bronze-cut, slow-dried since 1954 — full identity, multi-SKU packaging system, and AI-generated campaign imagery built around a custom hand-painted script.

A nightlife beauty brand with 70s disco soul and 12-hour staying power. Full visual identity, a multi-SKU wood-veneer and chrome packaging system spanning lipsticks, mascara, and eyeshadow palettes, and a complete AI Photo Studio image library — unified from shelf to website to billboard.
Premium gin branding rooted in South Africa's wildcraft tradition.
TESTIMONIALS
We had a brand visual identity and some existing products in market when we started working with them. They were able to quickly build from that core style and develop new creative ideas that fit into our visual brand”.
Garrett Wymore,
Co-founder
“Working with the CreativeWise team has been the best experience we’ve had with any creative agency. They are collaborative, incredibly thoughtful in their approach and of course brought a completely new creative lens to our work.
They first helped us create new pages within our existing brand system, and later helped us truly elevate our website through design and ultra-realistic AI product imagery.
Their expertise goes beyond visuals, they understand what it takes to bring complex designs to life with developers, ensuring every animation and interaction works exactly as intended during handoff.”
Samuel Garst,
Founder & CEO
“We are thrilled with how our packaging redesign turned out thanks to Palu and her team.
They took the time to understand our goals and translated them into visual designs that created cohesion across our branding.
Their collaborative process made the experience positive, and we’re proud to partner with a team that cares deeply about bringing our brand vision to life.”
May Zhu,
Head of Brand Marketing
“Palu, Carla, and Joy did an incredible job designing our can label. They were responsive, efficient, and fast problem-solvers.
Their team was always open to new ideas and helping us execute our vision. CreativeWise was a pleasure to work with!”
Stephen Hall,
Co-founder, SOLLOS
“In just five months, they helped transform our brand from something that felt older and outdated into one that is vibrant, fresh, and much more reflective of who we are today. They’ve moved quickly whenever we’ve needed them to, their communication has been excellent throughout, and they’ve consistently listened to and responded thoughtfully to our guidance and requests.
Every member of Palu’s team, including Palu herself, has brought a unique perspective, thoughtful ideas, and real talent to the table in a way that would have been impossible for us to replicate on our own. Their ability to combine creativity, responsiveness, and strategic insight has made them a truly invaluable partner.”
Chase Deppen,
Owner & CEO