Tateu — brand hero with the widely spaced TATEU wordmark above 'SPIRIT BASED' and 'MADE TO SHARE' either side of the looped monogram, over a ceramic stand holding a peach, an apple, a yuzu and a bunch of lychees on a soft cream backdrop

Tateu

Services

  • Visual Identity
  • Packaging Design
  • AI Photo Studio

A modern soju brand, softly flavored and made to share.

Still soju in a 375ml bottle, with four delicate flavors: Apple, Peach, Yuzu, and Lychee. Priced alongside the category leaders, with a more refined presence on shelf. The identity keeps the category recognizable: a widely spaced wordmark, soft-focus fruit, Hangul and a muted color for each flavor. Product and lifestyle imagery shot in our AI Photo Studio.

Tateu — the four-bottle lineup standing in a row on a cream surface in raking light, each 375ml bottle carrying the TATEU wordmark, a soft-focus fruit illustration and a different muted neck band for Peach, Lychee, Apple and Yuzu
Tateu — the four source fruits arranged as a still life on a white ceramic plate: a whole peach, a red apple, yuzu and a halved lemon, peeled and unpeeled lychees, and an orange blossom with glossy leaves
Tateu — two people in white linen sitting together, one pouring soju from a Tateu bottle into a fluted rocks glass garnished with a peach slice while the other holds a filled glass with a lemon twist
Tateu — close-up of two chilled bottles beaded with condensation, the front label reading TATEU above 'SPIRIT BASED' and 'MADE TO SHARE' with LYCHEE SOJU set vertically, a soft-focus lychee branch illustration, Hangul characters and 12% ABV
Tateu — a macro photograph of three ripe lychees stacked vertically against a pale mint background, their textured red skins lit to show the grain
Tateu — a hand pouring Peach Soju from a Tateu bottle into a fluted glass held in the other hand, shot against a warm cream wall with a soft diagonal shadow
Tateu — the looped monogram and the words MADE TO SHARE blind-embossed into a deep forest green field, lit so the debossing reads only as a change in sheen
Tateu — enamel flavour pins on individual backing cards against black, a peach, a bunch of lychees and a yuzu each pinned above their flavour name: PEACH SOJU, LYCHEE SOJU, APPLE SOJU and YUZU SOJU
Tateu — embossed pulp-board coasters scattered on a pale surface in the flavour palette of dusty pink, olive, forest green and terracotta, each ringed with 'SEOUL · TATEU · ALL NIGHT · PEACH SOJU · CRAFTED IN SEOUL · SPIRIT BASED' around the central monogram
Tateu — a hand lifting a bottle of Peach Soju out of a natural canvas tote bag, the bottle catching hard sunlight against a cream wall
Tateu — a person carrying a stack of three cream shipping cases printed with the TATEU wordmark, 'SPIRIT BASED', 'MADE TO SHARE' and '12 PACK · PEACH SOJU · 12 X 375 ML'
Tateu — a bottle of Yuzu Soju beside a fluted rocks glass of the served cocktail over ice with a citrus twist, both casting long shadows across a warm cream set

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