Intense Formulas was planning to launch Luna, a cosmetic line of face serum and deep repair face moisturizer, and they needed to develop a style for this line that was eye-catching and unique, while still ensuring that it had a premium feel. Both products are formulated with natural ingredients and they wanted that to be reflected in the design.
We developed a unique style for Luna that featured a bright, colorful design and a soft-touch glossy finish for a premium feel. The design was inspired by the moon, nature’s curves & colors, with a focus on the natural ingredients used in the products. To further communicate the product benefits, we also included a description of the product and its benefits on the back of the packaging.
Overall, the style created resulted in a sophisticated and eye-catching packaging design that reflected the quality of the product while standing out from the competition.
