In our journey to learn and deepen our knowledge of Midjourney and AI, we crafted ‘Song = 송,’ a visionary concept of a Korean hotel bar. Merging AI-driven images with our team’s sophisticated designs, we’ve crafted a cohesive brand identity that harmoniously marries contemporary flair with nature-inspired tranquility, inviting people to embark on an authentic hotel brand experience.

This project not only symbolizes our commitment to innovative design but also sets a new benchmark in the fusion of technology and hospitality.

If you feel inspired to bring this project to life, hit me up. We’re eager to be the first guests, witnessing our dream transform into reality.

Brand Identity
Art Direction