Monumental Dips are a journey through diverse cultures told via the rich language of flavors and storytelling. With a pre-existing logo characterized by bold, rough typography, Monumental Dips already held a distinct place in a market crowded with sleek, polished brands.
We had two main points in mind when designing these labels:
Consistency: Maintaining brand consistency by aligning new designs with the existing logo, characterized by its rough, textured typography.
Boldness: Creating a stand-out brand identity that effectively blends traditional elements of four different countries into a new culinary experience.
Boldness: Creating a stand-out brand identity that effectively blends traditional elements of four different countries into a new culinary experience.
/Project: Art Direction, Label design, Advertising design, Social Media Content.
