Petaluma — sustainable pet food brand hero showcasing the cursive wordmark on a bright teal backdrop with a tandem-bike illustration and the tagline 'Where science meets sustainability'

Petaluma

Services

  • Packaging Design
  • Content & Imagery
  • Web Design

A California-based plant-based dog food brand focused on sustainability and modern pet wellness.

For the launch of their new Whole Food Mixer, we developed a packaging system designed around ingredient visibility, playful illustrations, and clear “just add water” communication.

We later extended the visual language into the digital experience through product page layouts, icons, and branded graphics — creating a cohesive system across packaging and web.

Petaluma — Whole Food Mixer packaging on bright editorial set
Petaluma — Radically Sustainable, Simply Nutritious — brand value moment
Petaluma — The Dog Food of Tomorrow is Made from Plants — campaign feature
Petaluma — packaging system detail showing ingredient transparency
Petaluma — outdoor lifestyle scene with dog and product in real-world context
Petaluma — product page layout demonstrating the digital extension of the brand
Petaluma — packaging detail close-up with playful ingredient illustration
Petaluma — Customer Reviews module showcasing branded testimonial cards
Petaluma — illustration system: stickers and branded graphics
Petaluma — full sticker and illustration sheet expressing the visual language
Petaluma — lifestyle moment combining product, packaging, and pet
Petaluma — final brand world layout combining packaging and lifestyle imagery

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