Filo di Solle — Italian pasta brand hero featuring the hand-painted FILO wordmark and heritage red/yellow visual identity

Filo di Solle

Services

  • Visual Identity
  • Packaging Design
  • AI Photo Studio

A family run pastificio from Gragnano, the world capital of dry pasta.

Making bronze-cut, slow-dried pasta the same way since 1954. The recipe was untouchable. The brand around it needed to catch up.

We rebuilt the full identity: a custom hand-painted script, a heritage palette of deep red and warm yellow, and a multi-SKU packaging system spanning pasta and Napoletana sauces. From boxes to storefront to tote, every touchpoint speaks one language. The full image library was produced in our AI Photo Studio.

Filo di Solle — Gragnano pasta box packaging hero shot
Filo di Solle — pasta SKU detail with hand-painted script label
Filo di Solle — multi-SKU packaging system flat lay across pasta and Napoletana sauces
Filo di Solle — pasta box close-up showing heritage palette and typography
Filo di Solle — Napoletana sauce jar in editorial set
Filo di Solle — Gragnano storefront and brand-in-context environmental shot
Filo di Solle — AI-generated lifestyle scene with pasta on the table
Filo di Solle — packaging detail showing the bronze-cut, slow-dried pasta
Filo di Solle — packaging suite arranged on heritage textured surface
Filo di Solle — AI-generated portrait paired with pasta product
Filo di Solle — full brand world layout combining product, illustration, and lifestyle
Filo di Solle — branded tote and merchandise extension of the identity
Filo di Solle — print collateral and packaging system close-up
Filo di Solle — AI-generated lifestyle imagery showing pasta in real-world Italian context
Filo di Solle — Napoletana sauce range detail with heritage palette
Filo di Solle — final brand world composition: packaging, storefront, and Italian craft

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