Huggin — functional sparkling tonic hero shot featuring the bold retro-inspired wordmark and pop-art brand world

Huggin

Services

  • Brand Strategy
  • Visual Identity
  • Packaging Design
  • Content & Imagery

A mushroom-infused sparkling tonic created for a new generation of wellness consumers.

Inspired by retro soda packaging and pop-art graphics, we developed a bold visual identity that brings together nostalgia, flavor, and functionality in a fresh and approachable way.

Our work included packaging design, art direction, typography, flavor systems, and branded visuals designed to help the product stand out in the growing functional beverage space. The result is a vibrant CPG identity that balances strong shelf presence with clear communication and personality.

Huggin — three unfolded can-label artworks (Rei & Shi, Trem & Ella, Turkey & Tail) laid out on a solid black background with vertical breathing room — packaging system per Figma 8094:7464
Huggin — Sip. Smile. Sparkle. brand voice moment paired with packaging
Huggin — Boost Your Vibe campaign visual with model and product
Huggin — packaging detail close-up showing the pop-art illustration system
Huggin — I Need A Little Me-Time campaign feature with branded merch
Huggin — branded T-shirts and merchandise extending the visual identity
Huggin — lifestyle moment with the sparkling tonic in real-world hospitality context
Huggin — Sip Sip Sip wordmark treatment + can lineup composition
Huggin — laptop and product mockup showcasing the digital extension of the brand
Huggin — print collateral and packaging detail in editorial flat lay
Huggin — final brand world composition combining product, type, and color

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